Navbar logo

UX Design

Designing Excellence Across Diverse Industries: My UX Design Journey

I invite you to explore the multifaceted world of user-centric design through my extensive experience. With over a decade of dedicated practice, I've mastered crafting exceptional user experiences that transcend industry boundaries.

 My journey has taken me through various sectors, including banking giants like Banorte (Bank of the North - in Mexico) and Bancolombia (Colombia's largest bank). I've delved into the intricate world of medical technology with AryaNow and Meddo, creating intuitive interfaces for healthcare professionals and patients alike. In-home improvement retail, I've collaborated with industry giants such as Lowe's, Grainger, and Home Depot, enhancing digital experiences for homeowners, contractors, and DIY enthusiasts. Additionally, my foray into the mortgage industry with Fannie Mae has given me unique insights into optimizing financial platforms. Throughout my career, I've employed a diverse toolkit that includes creating Journey Maps, Service Blueprints, Personas, Empathy Maps, Value Proposition Canvas, User-Centered Design Canvas, and AI-driven solutions. I've crafted Low-Fidelity wireframes and prototypes that serve as the backbone of user-centered design, ensuring that every digital interaction is functional and delightful. Join me as I showcase projects and insights that exemplify my commitment to designing intuitive, aesthetically pleasing, and impactful solutions across various industries. Whether you're a fellow designer seeking inspiration or a business leader eager to elevate your digital products, let's embark on a shared mission to make technology more human-centric across diverse sectors. Explore my journey, and let's design excellence together.

Clients and Partners

These are a select group of clients with whom I've had the honor of collaborating in the realm of UX Design over the years. Each partnership has been a valuable stepping stone in my professional journey, contributing significantly to my growth and expertise through iterative design processes.

Experienced UX Designer

I am a seasoned UX Designer with a decade of immersive experience in the field, driven by an unwavering commitment to crafting meaningful and user-centric digital experiences. My journey into UX Design commenced during college when I embarked on a path that included interface design coursework. This initial spark ignited my passion for design. It paved the way for a specialization with a master's degree in interactive media, where I delved deeper into the world of UX.

Showcasing My Expertise

Design Thinking Mastery: Over the years, I have continually honed my skills in Design Thinking methodologies, making it the cornerstone of my design process. A relentless pursuit of innovation has marked my journey, and I thrive on the challenge of exploring and implementing diverse UX strategies. My dedication to this craft has enabled me to collaborate with many clients, infusing empathy into every interaction, ideating creative solutions, and translating concepts into meaningful wireframes and prototypes. Leading End-to-End Projects: In my current capacity, I lead end-to-end UX projects with multidisciplinary teams, where I define and drive the project's strategic approach. This entails deciding the most suitable process, establishing clear communication channels, and ensuring alignment with stakeholders' goals and expectations. Design Workshops as Catalysts: Design workshops are instrumental in fostering collaboration and consensus within teams. These workshops serve as a vital channel for aligning team members, harnessing collective creativity, and achieving a shared vision. In my practice, design workshops are more than just sessions; they are the pulse that keeps every stakeholder engaged and on the same page.

Shaping the Future of User-Centered Design: My UX Design Journey

My career as a UX Designer is defined by a passion for innovation, an unwavering commitment to design thinking, and a track record of successfully leading projects to fruition. As I continue on this journey, I aim to make technology more user-friendly, delivering exceptional digital experiences that resonate with users and clients alike.

THE

UX Process

Methodologies and Approaches

My UX Design journey has been characterized by a dynamic and adaptable approach, ensuring each project is met with a tailored strategy to achieve the best outcomes. Here's a closer look at my methodologies and techniques:

1. Design Thinking Excellence

Central to my UX Design philosophy is a mastery of Design Thinking. This human-centered approach serves as the guiding principle for my creative process. It involves empathizing with users, defining their needs, ideating innovative solutions, prototyping concepts, and rigorously testing and refining designs. This iterative cycle ensures that the result aligns perfectly with user expectations.

2. User-Centered Design

My commitment to UCD principles places the user at the heart of every design decision. I prioritize user needs, preferences, and behaviors, using techniques such as user interviews, surveys, and usability testing to gather valuable insights. This approach ensures that the final product looks aesthetically pleasing and functions intuitively.

3. Agile Methodologies

I am well-versed in Agile methodologies, enabling me to work efficiently in cross-functional teams. Agile's iterative and collaborative nature dovetails seamlessly with the UX Design process, allowing flexibility and quick adaptation to changing project requirements.

4. Rapid prototyping 

Rapid prototyping is a key component of my process. I believe in translating ideas into tangible prototypes quickly, allowing for early user testing and feedback. This approach saves time and resources while ensuring the final product meets user expectations.

Usability Testing

I conduct rigorous usability testing to validate design decisions. This involves observing real users as they interact with prototypes or existing products, enabling me to identify pain points and areas for improvement.

  • Develop Persona Profiles

  • Initiate Recruitment through External Agency

  • Craft Moderation Guide

  • Outline Pilot Session Strategy

  • Execute Testing Sessions and Generate Reports

Collaborative Workshops

I orchestrate and facilitate various collaborative workshops at different stages of the digital product development process. These workshops serve as dynamic forums where cross-functional teams come together to brainstorm, ideate, and align on strategies, ensuring a holistic and user-centric approach throughout the project lifecycle.

Cross-Functional Collaboration

I value partnerships with multidisciplinary teams, enriching the design process. By working closely with developers, product managers, and other stakeholders, I ensure that design solutions are feasible and aligned with business goals.

Collaborating with multidisciplinary teams

Close collaboration within the design team