User Research
Exploring User Behavior: A Decade of User Research Expertise
My Journey
Welcome to my portfolio page, where I invite you to journey through my extensive experience in user research. Over the past decade, I have immersed myself in the fascinating world of understanding user behavior and enhancing user experiences. Through leading usability testing, conducting ethnographic studies, making insightful observations, delving into diary studies, facilitating engaging focus groups, and orchestrating card sorting and tree testing exercises, I have gained a deep appreciation for the nuances of user-centered design. Join me as I showcase a collection of projects and insights that reflect the breadth and depth of my user research expertise. From deciphering user motivations to uncovering hidden pain points, my work has empowered businesses and designers to create products and services that resonate with their target audiences. Whether you're a fellow researcher, a designer seeking user-centric inspiration, or a business leader aiming to elevate your product strategy, this portfolio is a window into the world of user research and its transformative power. Explore my journey, and let's embark on a shared quest to create more intuitive, user-friendly, and impactful experiences.
Clients and Partners
These are a few clients I've had the privilege of collaborating with in user research over the years. Each engagement has been a valuable learning experience, and I've grown immensely through the iterative UX and user research process.
My Profile as User Researcher
I am a seasoned professional with a diverse skill set encompassing user research and a holistic approach to project development. With over a decade of experience in the field, my career has been shaped by a passionate commitment to understanding user behavior and enhancing user experiences. While my expertise extends beyond user research, I consistently strive to ensure that user needs are comprehensively addressed in all my projects.
Experience Highlights:
Versatile Methodologies: I possess extensive experience in usability testing, ethnographic research, observational studies, diary research, focus groups, and card sorting/tree testing, allowing me to employ various research methodologies to uncover user insights. Holistic Project Approach: My approach to projects goes beyond just user research. I believe in embedding user-centric thinking throughout the project lifecycle, ensuring that user needs are prioritized and integrated into the development process. Effective Collaboration: Throughout my career, I have collaborated with a diverse clientele, ranging from startups to established enterprises across various industries. This collaborative spirit has enabled me to understand the intersection of user research with broader business goals. Data-Driven Decision Making: My proficiency in data collection, analysis, and interpretation equips me to extract actionable insights from complex data, supporting evidence-based decision-making.
Global User Research Collaboration at Usaria: A Cross-Cultural Perspective
During the initial years of my career, I had the privilege of working at Usaria, a prominent member of the UX Alliance—a renowned global research consortium known for its exceptional quality in the research industry. This affiliation allowed me to collaborate with notable multinational clients eager to gain insights into users' digital experiences in Mexico, Colombia, and Argentina.
THE
Process
Methodologies and Approaches
In my user research practice, I adopt a dynamic approach that strongly emphasizes ResearchOps, allowing me to tailor methodologies to the unique requirements of each project. Here's how I structure and adapt my methods:
1. Understanding Stakeholder Needs
My research journey begins with a comprehensive understanding of the specific needs and objectives of the project stakeholders. This initial step is crucial in defining the scope and direction of the research efforts.
2. Method Selection
Once I've grasped the stakeholders' needs, I carefully select the most appropriate research methodologies and techniques to achieve the desired outcomes. This involves considering the project's goals, target audience, and available resources. Drawing from the Nielsen Group Landscape of User Research Methods, I have both conducted and overseen the following methodologies: 1. Usability Testing (Both In Lab and Remote) 2. Field Studies (Ethnography) 3. Focus Groups 4. Interviews 5. Eye Tracking 6. Diary Studies 7. Card Sorting and Tree Testing 8. A/B Testing 9. Usability Benchmarking My experience across this diverse array of user research methods has equipped me with a comprehensive skill set to address a wide range of research challenges and objectives effectively.
3. Participant Recruitment
I take a meticulous approach to participant recruitment, employing screeners and filters to ensure the selected participants align with the research objectives. This step is essential in gathering relevant and insightful data.
4. Guide Development
Crafting an effective moderator's guide is pivotal in the research process. I work on building a guide that includes well-thought-out questions designed to elicit valuable insights from participants. I maintain open communication with the client throughout this stage, validating the queries and analysis to ensure alignment with their objectives.
Results!
Execution and Reporting
With the research plan in place, I conduct user research sessions involving a hybrid method to add behavior, attitude, and qualitative and quantitative results. During this phase, I aim to create a comfortable environment for participants to provide candid feedback and insights. I meticulously analyzed the collected data following the research sessions to identify key findings and trends. I translate these findings into actionable insights and recommendations. Depending on the client's preferences, I prepare comprehensive reports using PowerPoint or Excel, ensuring the results are clear, concise, and impactful. By adhering to this methodological approach and actively involving stakeholders throughout the research process, I consistently deliver research outcomes that align with project objectives, driving user-centered design and decision-making.